What is Cica and Why Has it Become so Popular?

Posted by ELLIE JEUNG

What is Cica and Why Has it Become so Popular?

Cica skincare has been a-buzz in recent years in South Korea and K-Beauty. You can find it infused into serums, moisturizers, creams, and masks from various brands, either as a main or key ingredient. But why the cica-obsession?  What is Cica? Cica is derived from a medicinal herb known as centella asiatica. A savior ingredient that has been around for centuries, and prevalent in the swampy areas of India, China, Indonesia and Australia. Commonly also called gotu kola, Indian pennywort, and my personal favorite - tiger grass. Legends say that tigers would roll around on this healing herb to soothe...

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